cricos provider number 018974
  

 
For close to 20 years, APM has been helping people start and progress their careers. APM provides a realistic link between the worlds of learning and business. Students can determine their own learning experience by participating in as much or a little of the activities APM offers. As part of APM’s learning experience, students are encouraged to gain workplace experience, and build their industry networks. APM graduates can approach any University and ask to be considered for credit transfer or advanced standing.
 

 

Advanced Diploma of Business (Marketing ) major in Sport

◎ Duration: 1 year daytime study including access to APM’s Internship Program

- Graduates are entitled to use the letters Adv. Dip Bus (Mktg) after their name and can apply for professional membership with the Public Relations Institute of Australia.
- APM pays for student membership at the Institute of Sports Management for the duration of the course.
- This qualification contributes to the prestigious Certified Practicing Marketer status with the Australian Marketing Institute.




Study Areas
◎Marketing Fundamentals
◎Consumer Behaviour
◎PR Fundamentals
◎Business Dynamics
◎Accounting Principles
◎Presentation Skills
◎Establish and Manage the Marketing Mix
◎Strategic Marketing Management
◎Integrated Marketing Communications
◎Managing Sports Events (Introduction)
◎Sports Law
 ◎Managing and Coordinating Sports People
◎Sports Sponsorship
◎Managing Sports Events (Advanced)
◎Relationship Marketing
◎Business and Professional Writing
◎Career Development and Planning
◎International Marketing
◎Develop and Manage Marketing Plan
◎Creative Thinking
◎Sports Media Training
◎Basic Computer Applications
◎Internship Program